Multi-Channel Fulfillment (MCF)

What is Multi-Channel Fulfillment?

Multi-Channel Fulfillment is Amazon's service to enable you to fulfill orders from sales channels other than Amazon.com (such as your company website) using the inventory that you have stored in the Amazon fulfillment center.

So if you are a seller using FBA, you can now have not only your Amazon orders fulfilled by Amazon, but orders placed in WooCommerce as well. If you are using WP-Lister for eBay, you can even fulfill eBay orders using your FBA stock automatically - and your order on eBay will be marked as shipped with tracking details as well.

How to enable MCF

Visit Amazon > Settings, where as an FBA seller you should already have Enable FBA set to "Yes", so you should see the options below. Find the option labeled Enable Multi-Channel Fulfillment, set it to "yes" - and you're all done.

How does it work?

With Multi Channel Fulfillment enabled, WP-Lister for Amazon will automatically check new WooCommerce orders to see if they can be fulfilled via FBA. It will loop though each product, search for its SKU in the listings database, and check if it's an FBA product which currently has enough FBA stock. If this is true for all purchased products, it will submit it to be fulfilled by Amazon.

This does not require that the order was actually placed in WooCommerce. It works the same way for WooCommerce orders that were created by WP-Lister for eBay - as long as the order line item is linked to the correct product.

What about tracking details?

Since both WP-Lister for eBay and Amazon work together, when Amazon ships the item via FBA, WP-Lister for Amazon will not only mark the order as completed in WooCommerce - it will also notify WP-Lister for eBay which will then send shipping date and tracking details to eBay automatically.

The tracking information from Amazon only appears in the FBA Shipment Reports and by default, those reports are only fetched daily. With that default behavior, eBay shipping information will not be updated until this report is fetched. To update your eBay orders more quickly, you should visit your WP-Lister for Amazon settings and set the Request FBA reports option to "Every 3 hours".

Does this work when I sell the same product as both merchant fulfilled and FBA?

When you have the same product listed as both FBA and merchant fulfilled, you'll have two separate SKUs already, which also means there are two separate WooCommerce products which means the SKUs will be different and WP-Lister will know whether the FBA or non-FBA version was purchased.