I have my brand registered with Amazon and am allowed to omit UPCs / EANs when listing new products – but I still get errors when submitting a feed.

I have my brand registered with Amazon and am allowed to leave the UPC / EAN empty when listing new products – but I still get errors when submitting a feed.

If you have are a registered brand with Amazon and therefore are excluded from the usual UPC requirement to list new products, there are still a couple of things you should know:

Since the “Product ID” field in your feed template is officially “Required”, you can not leave this field empty – or you won’t be able to save the profile. We suggest you leave the default [amazon_product_id] shortcode here – that will pull the value from the “Product ID” field on the edit product page, which you can leave empty. The "Product ID Type" should be set to "-- leave empty --", which would work for the "Product ID" as well.

Even without the requirement to provide a valid UPC or EAN when listing new products, you still need to provide a  unique “key identifier” – usually labeled “Model Number” or “Style Number” in your profile – or you might run into problems submitting you feed, especially with variations. If you don’t have any other unique attribute in WooCommerce, we suggest you simply use your SKU as model number.

If you have your brand registered and fail to populate the  model column (or part_number - the name will vary depending on the feed), Amazon will return an error saying that you need to enter an external_product_id or a standard_product_id. This is misleading, because as a registered brand you are not required to provide an external_product_id, but you do need to provide a "Model Number" or "Style Number".

If the above still does not fix the error regarding the Product ID, make sure your "Brand" value in the listing profile is the same as the Brand name you registered with Amazon.

The Brand Registry account settings option

Once you have your brand registered with Amazon, please visit Amazon » Accounts » Settings, click on Edit to edit your account - and you'll find the Brand Registry option. Enable that option to let WP-Lister know that you don't need UPCs or EANs. 

With this option enabled, new variations will always be added to automatically to WP-Lister if the product has a listing profile assigned, even without UPC, EAN or ASIN. It will also suppress some warning messages that you might see otherwise - which only apply to sellers who are required to provide UPCs or EANs.

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